Showing posts with label Bloomy's. Show all posts
Showing posts with label Bloomy's. Show all posts

Wednesday, September 14, 2011

Dollar Begging Initiative, Take Final

Alright people (or, should I say - dearest friends, family & Bloomy’s supporters)…

The time has come for the “official official” launch of the Bloomy’s dollar begging/fundraising initiative! The Rhino and I are very excited to announce that we’ve heard great news from our bank partner and our business loan is finally in the works. However, as you know from previous rants, we need to come up with 30% of the money ourselves. We’ve been scrimping, saving, coupon clipping, bulk cooking, conserving fuel, couch cushion searching, and otherwise counting our pennies over the last year and are left with just over $10K to raise to make Bloomy’s a go!

This is where y’all come in. The Bloomy’s blog has nearly 130 active readers now, and we need each and every one of you! Donate $10 or $1,000 – whatever your pocketbook allows. For each donation, you will get super sweet rewards including free food, stylish apparel (we promise that the apparel is actually stylish too and wearable outside of the house – pictures coming soon), event catering and more.  Those who donate $100 or more will also receive invitations to our invite-only pre-launch tasting event where you can enjoy the full array of our tasty treats and help us perfect our menu before we hit the streets.


We’ve launched our dollar begging initiative using Kickstarter.com and you can find our page here:

CLICK HERE TO DONATE NOW!

In addition to the rewards you’ll receive, every time you see the Bloomy’s food truck on the street or at an event, you’ll get that warm fuzzy feeling in your heart knowing you helped our dream get off the ground. Hugs all around!

Thank you in advance for your dollars and support!  See following picture for proof of our thanks.




Stay tuned for more Bloomy’s news next week when we temporarily cease our dollar begging and get back to the adventure stories that we’ve been collecting in our pockets over the past two weeks (okay, so the Rhino said to insert a “Muahahahahahahahahaaaa” here but I said NO! GET YOUR OWN BLOG!). Jeez. Alright, we are off to dinnerland* so we’ll catch you later. Go find those dollars!
*dinnerland (as quoted from the Jamie D. dictionary) (n): this isn’t an actual place, but a general name for places where one goes to eat dinner.

Sunday, August 28, 2011

Bloomy’s Bloopers Exposed

This week’s blog is short and sweet. No, the Rhino & I do not have the fundraising video done yet (in our defense - editing takes a really really infinity long time). However, we do have our better and more important Blooper reel ready for your viewing pleasure. Keep in mind, this footage was filmed over a period of 16 hours. Although it was edited to a mere 2 minutes, 33 seconds (this is how much we blow at movie making), we can make no guarantees as to the quality of sound or lighting. We also discovered that we are much better at saying “CUT!” and making odd arm gestures than getting our lines right.

Before we send you on your merry way to view our Bloopers, we must give a major intense kudos-style shout out to Ms. Jamie D. for her awesomesauce creative expertise and many hours of super assistance. Her work on the Bloomy’s Blooper reel resulted in an instant promotion (from “friend of Bloomy’s” to “Bloomy’s Creative Director”). As we do not have any actual dollars with which to pay Jamie D., she has graciously accepted our offer to compensate her with unlimited mac & cheese. What a lady! Thanks to Jamie D., our new Creative Director!

Now, we must get back to working on our actual video and dreaming about the day when we can sell our monster size Bloomy’s roast beef sandwiches at the great Minnesota state fair.

You can access our Blooper reel here:
Bloomy's Blooper Reel - You Tube
See you next week!

Tuesday, August 2, 2011

The Rhino’s 2 Cents


Well hello there Bloomy’s Blog followers (official and closet alike!)

I am the Rhino and although Katie does a fantastic and hilarious job of detailing our adventures, it is time for me to voice my 2 cents. 

Some of you know me and some of you may not yet know me. Those of you who know me have an intimate understanding of my tendency to voice what can be a strong opinion at times. It is my hope that those of you who do not know me yet can learn to love and appreciate this filter-less take of my surroundings. 

Rhino’s Take on Banks and the Bank’s Initial Feedback for Bloomy’s Loan
I would like to preface this section by saying that our contact at the bank is a very nice and helpful woman.  Any and all ranting, venting, b*tching or other critical verbiage is not aimed at her but the banking system overall.  

In all fairness I am already bitter against past banking practices that propelled us into this awful recession.  I mean seriously I know someone who got a mortgage for a house before the crash with a utility bill that he doctored to have his name on it.  He had a little insider help at a bank, but that is just plain ridiculous.  What really burns me is Mortgage Insurance.  This insurance does no good for the homeowner, but was supposed to be a fail-safe to protect the bank’s investment.  What the hell happened to that money? I mean this kind of money is supposed to be locked away in some nominal interest bearing savings account right? Hell no! Put that sh*t in the market and gamble with it son! Oops now we need it for the actual purpose that the money was collected for but we lost it all.  Oh well, have the government bail out the banks and then have the banks race to pay the money back to the government because they can’t take advantage of anyone with those pesky government clauses on the borrowed money.  I almost forgot that the last part involves giving the bank execs bonuses for their great work.  Jerks…

So anyways, like I was saying, Katie and I went into the bank with a wonderful appreciation for banks and their lending practices.  Our blood, sweat and tears poured into our 65 page business plan that we were firmly convinced was probably one of the best ever made. :-)

As we expected it took the bank a little over a week to provide some initial feedback.  This was actually some very necessary down time for Katie and I.  I am a laid back guy for the most part and I am a very proficient sleeper so when my left pectoral muscle began twitching and I had several nights that I could not sleep I took it as a pretty good sign that I was stressed to the max. This week was great and via some yoga, gardening, walks, talks, killing fools on COD and several bottles of wine the Bloomy’s management is tick, twitch and sleepless night free (with the exception of a small incident which I describe below.)

Katie and the Cricket-Frog
Katie and I encourage each other to maintain healthy relationships with our friends whether it is a guys’ poker night or her ladies’ book club night.  Either way we end up with a few nights on the calendar each month that are designated for this purpose.  We both have our unique activities that we like to enjoy absent our partner.  I tend to get some items crossed of my self-made honey do list, attend happy hour, watch non-Katie friendly movies or my favorite activity which currently is playing Call of Duty (COD.)  I’m not totally sure what Katie does when I’m gone, but I enjoy visions of her vacuuming in the nude, reading her favorite book in a tub full of bubbles or simply making lists of things that she can do to please me. ;-)

We had one of these nights this week.  After unboxing our new dehumidifier and connecting the direct drain hose I retired to the couch and to kill some fools on COD.  Katie got home while I was still playing and was tired so she decided to head to bed.  Please keep in mind that Katie is a light sleeper and can be kept awake or woken up by nearly anything that makes even the tiniest sound.    She hadn’t slept well for like 10 days in a row.  After I succeeded in killing dozens more pre-pubescent boys on COD I heard footsteps from down the hall, the junk drawer open and by the time I turned around to look all I could see was the open door to the porch.  I heard some noise (which I found out later was Katie attempting to go out the door with the curtain still down) and the door slide open.  I set the controller down and scampered over to investigate.  What I saw out the sliding glass door was a barefoot Katie with a flashlight in one hand and the other hand in a fist pounding the ground outside our bedroom window yelling, “Die you freaking idiot!”  I was a little confused to say that least, but got her to come inside only to explain to me that for 10 minutes while on the brink of sleep a (what had to be) large Cricket-Frog was croaking outside of her window. Even with her ear plugs in she could hear its lonely croaks and it was driving her to madness.  It was silenced after her violent attack so she was convinced that she had either killed it or mortally wounded the creature.   So just to be sure, like a good man, I took the flashlight from her, gave her a hug and told her to go back to bed and that I would stand watch for this Godzilla-like monstrosity that was keeping her awake.  5 minutes after standing in the doorway listening and watching for the Cricket-Frog and nothing neither made a sound nor stirred in the night.  I went back to bolstering my manly ego by destroying high pitched voice basement dwelling pre-teens and Katie went back to bed.  Just as she was once again on the brink of sleep, the elusive Cricket-Frog croaked once again. A frustrated Katie retired to the quieter guest bedroom to get some sleep (which she also utilized if I snore too loud or toss and turn too much) and I continued to play COD undisturbed.  I did not know that Katie gave up the battle and conceited defeat to the Cricket-Frog nor did I hear the ferocious beast when I retired to bed.  We have yet to hear this undocumented species since that magical night and pray to the heavens that we never do again.


Anyways back to the loan feedback…. The type of loan that Katie and I are applying for is called an SBA loan.  As a wonderful anecdote I have included their mission statement for your reading displeasure:

The U.S. Small Business Administration (SBA) was created in 1953 as an independent agency of the federal government to aid, counsel, assist and protect the interests of small business concerns, to preserve free competitive enterprise and to maintain and strengthen the overall economy of our nation. We recognize that small business is critical to our economic recovery and strength, to building America's future, and to helping the United States compete in today's global marketplace. Although SBA has grown and evolved in the years since it was established in 1953, the bottom line mission remains the same. The SBA helps Americans start, build and grow businesses. Through an extensive network of field offices and partnerships with public and private organizations, SBA delivers its services to people throughout the United States, Puerto Rico, the U. S. Virgin Islands and Guam.

I don’t know how the Guam division of the SBA program operates but here is the feedback that we got from the SBA:
  • Initial equity from personal sources would be 30% of total loan request.  I believe we talked about the potential for a higher equity portion.  
  • Requirement for 1:1 collateral coverage either through business assets or personal assets
  • Life insurance to the extent each of you contribute to the business that can be assigned to the Bank that covers the loan balance
  • More detailed resume information regarding your food service background and scope.  (What did you do, where, when, etc.)  SBA is looking for your "experience" running or managing this type of business or the various aspects of the business - food prep, cook, etc.  
30%?     30%.   30%!?!?!?!?!?! Shut the front door! Why in the world if we have to provide a 1:1 collateral coverage would we need to contribute 30%? I don’t recall eating any lead paint chips as a child, but I must have somehow severely damaged my frontal lobe because this doesn’t make any sense to me.   Take the liquid assets in which help qualify you for the loan and contribute a significant portion of them for the initial investment.  That way if the business isn’t successful you are left with no money to cover the loan payment and you lose your house and/or other assets.  Silly Bloomy’s! We thought that we could borrow money from the bank and keep our money so ensure that we could make the payments.  Why would we think that? It makes entirely too much sense.

Food service background? If Katie and I both worked at a fast food roast beef place adding water to reconstitute what they refer to as meat would we have enough coin saved up to qualify for a loan? Does the fact that we have to sign a personal guarantee on the loan with our assets and the bank has zero risk mean that they can ask us for our food prep experience? Are they loaning money or interviewing us for a job because I thought that the principle philosophy of lending was to secure the loan? Yes? No? Maybe? Would we not have to be clinically insane to sign over our lives to start a business that we were confident that we could not run?  Could I go on for hours about this? The answer is yes and you can ask my co-workers because after 5PM they hear it all.

Whew! Are you still with me? That rant left me exhausted and frankly very hungry for the heavenly nourishment of a Bloomy’s Smokey beef sandwich. 

Katie and I are still in negotiations with the bank and have a conference call tomorrow with a different bank to see what madness that they have to offer, but that is a tale for another time and another blog.

Stay hungry my friends,
The Rhino

Wednesday, June 15, 2011

Stakeout Situation

Some of you may be wondering why there was no update last week on our progress with Bloomy’s, and I have a really easy and disappointing response for you: because we didn’t do a damn thing. The Rhino was on his slamazing non-Canadian Canadian fishing adventure and I was busy keeping the house from falling apart, working on my sunburn, and fulfilling random demands as required by my day job. I did learn something very important and life changing while the Rhino was away though, and that is this: mowing the lawn totally bites! Oh my gosh it sucks so bad. Worst experience of my life.

Ok moving on.

This past Saturday, I decided to launch a covert op which enabled me to put on my Nancy Drew sunglasses and become a top secret sleuth between the hours of 11am and 1:30pm. I unfortunately can’t reveal much about the covert op (hence the “covert” part) or what I was sleuthing, but it did involve the following things: a dark vehicle, a clipboard, a semi-abandoned parking lot, and a pair of shifty eyes (I may or may not have practiced my shifty eyes in the mirror beforehand). I quickly learned that stakeout situations are not nearly as fun as they look in movies, especially seeing as I was flying solo and didn’t have my partner in crime to stake out with me. But, alas, I did obtain valuable information that I immediately dispatched to the Rhino and will totally utilize for the Bloomy’s Business Plan. And I felt super cool too. Pretty much like a combination of Veronica Mars and … that really old lady from Murder She Wrote.

In other news, we’re official! Bloomy’s I mean, not the Rhino and me (psych!). The Secretary of State has personally reserved Bloomy’s Roast Beef for us and no one else can take it! Ta da!

Now that we are official (well, at least semi-official) and incredibly important, I have been working on my professional presentation via wearing faux pearl earrings from Target and saying such things as “what a unique perspective on the emerging business market in Turkey.”

Speaking of Turkey… the Rhino and I need to get our butts back in the Bloomy’s Test Kitchen and actually do some work this week. We decided to expand our sweet menu options by adding classics such as tots and but were halted by a severe disagreement over the potential juicy goodness of sandwiches topped with coleslaw. Any insight into this matter would be appreciated. After we made up, the Rhino was struck by a wicked “Why did we not think of this before?!” idea to add a Bloomy’s twist on a Midwestern favorite that readers just might have to eat to believe.

Stay tuned to the future adventures of two crazy cats who are just starting to figure things out in the delicious world of roast beef.

Until next time! 

Thursday, June 2, 2011

I dream of beef….

I have some bad news. The Rhino and I have spent zero time in the Bloomy’s test kitchen this week and all of our time doing lame yard work and getting the Rhino somewhat ready for his upcoming Canadian fishing adventure (which did include the creation of some SLAMAZING CHILI complete with chocolate! Seriously the best chili ever. It rocked my socks off.).

Picture: Sock rocking chili

My lack of spatial relation skills (which I refer to as “spatial” while doing robot arms) resulted in the accidental death of a portion of our lawn because I sprayed it with weed killer, and if anyone knows how to severely damage thousands of baby maple trees I would really like to hear about that.

In any case, the lack of Bloomy’s cooking going on made me experience Bloomy beef withdrawals to such an extent that yesterday I just had to eat a burger the size of my head. And fries. The resulting food monster in my belly was completely uncomfortable but totally worth it. Thank you Wildfire for providing me with an awesome dining experience. I hope one day to do the same for you.

Anyway, since my job with Bloomy’s is to be the PROJECT CHAMPION (read: NAG),  I gently reminded the Rhino over the weekend that we really needed to get some work done on our business plan. So I started researching equipment and miscellaneous things I found on the Internet while the Rhino worked some magic using Excel and math. We didn’t get very far… partly due to our collective ADD slash spring fever and partly because I failed my job as the PROJECT CHAMPION (nag). However, I did come to the awful realization that the MN Food Code is 165 pages long!!!!  This realization resulted in the following reaction:

Reaction:
(1) “What the…?!”
(2) Slam fist on table
(3) “MOTHER F*CKER!!”
(4) Place head in hands
(5) “For realz?!?”
(6) Heavy Sigh

I started reading one of the sections which I will summarize here: “this thing must comply with these 7 chapters, and these 11 statutes and these 17 federal regulations, blah blah etcetera.” (For a non-summarized version, you can go to Exciting Reading Material Found Here). Um… what? Weren’t we talking about the proper use of wiping cloths? Because I could say that in about one sentence: Don’t use a dirty wiping cloth to wipe up stuff. DONE! <Another Heavy Sigh> I knew that the Paralegal degree I got in 2008 and never used would eventually come back to haunt me.

Also, the Rhino and I had our first VERY IMPORTANT MILESTONE yesterday which consisted of a mediumly productive conference call with a banker about a bank loan. As this was our first call with a bank about getting a loan, I became quite nervous and experienced a mini whack attack* complete with palpitating heart and sweats (not meat sweats – this was before I ate the jumbo burger). I learned during this call that my experience as a Subway sandwich artist for one day 14 years ago is kind of embarrassing and not something I really want to talk about with a banker. However, due to the Rhino’s very eloquent wordsmithing, we were able to circumnavigate that issue and gain some very valuable business information. In addition, I discovered via my credit report that I have many credit cards I never knew I had (I heart free money!) and that I lost points for not having any collateral of any kind. Doesn’t dating someone who has collateral count for something? Apparently not. Plus I’ve had about 10 different addresses in the last 7 years. Oops!

In short, we got almost nothing done except learn about all the work we have left to do. So I’m off to have another whack attack* and to dream about the next time I can sink my teeth into some yummy Bloomy’s roast beef.


*Whack attack (n): A nervous episode. Usually includes a loud outburst and/or panicky eyes.   
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